Alongside joining the company as an investor, Sharman will oversee The Parleh’s football-focused content and host its new Soccer Sports Betting Show.
This series will place Sharman front and centre, giving the UK-born sports broadcaster a platform to share tips on odds, matches and in-game wagering. The Soccer Sports Betting Show will be syndicated internationally across The Parleh’s partner platforms.
“I continue to be amazed by the remarkable growth, and the leadership team’s commitment to producing a large volume of unique, high-quality content,” said Sharman.
“The Parleh platform is incredibly well positioned as sports media and sports betting continue to converge.
“I am looking forward to working with their talented network of creators and taking our footy coverage to an exciting new level.”
During his career as a sports broadcaster, Sharman has spent time at Sportsnet, OneSoccer, Fox Sports and The Score.
He has covered men’s and women’s games at all professional and international levels including FIFA World Cup tournaments, the UEFA Euro Championship, UEFA Champions League and Olympics.
Mark Silver, Founder and CEO of Parleh Media Group, commented: “James’ passion and insights on the game are unmatched. He has an incredible ability to connect with fans on all levels.
“With soccer poised to become one of the top sports for wagering in North America, we are doubling down on our soccer content strategy.
“Having James’ creative ideas and insightful perspectives will be a huge benefit to sports fans and Parleh partners. We’re thrilled to have him as part of the Parleh leadership team.”
