Sky Bet agrees new Football League deal

The new deal, which is set to deliver increased revenue to League clubs, will begin in August 2016 and run until at least 2019.

Following the recently announced re-branding of The Football League to the EFL, the competition will become known as the Sky Bet EFL, with its three divisions continuing to be titled the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.

Football League chief executive Shaun Harvey said: “At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs.”

Sky Bet chief executive Richard Flint added: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans and so are delighted to extend Sky Bet’s sponsorship.

“We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”

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Gareth Bracken

Journalist

Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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