Published
Online

Sky Bet agrees new Football League deal

The

SkyBet
Football League has signed a new three-season title sponsorship agreement with online operator and current partner Sky Bet.

The new deal, which is set to deliver increased revenue to League clubs, will begin in August 2016 and run until at least 2019.

Following the recently announced re-branding of The Football League to the EFL, the competition will become known as the Sky Bet EFL, with its three divisions continuing to be titled the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.

Football League chief executive Shaun Harvey said: "At a time when The Football League is very much focused on its future, which includes our imminent re-branding to the EFL, it is a great encouragement to see Sky Bet putting their continued faith in our competition and our clubs."

Sky Bet chief executive Richard Flint added: “Over the last couple of seasons we’ve loved working with the League, its clubs and the fans and so are delighted to extend Sky Bet’s sponsorship.

"We are proud to continue our investment in such a fantastic competition and look forward to making betting better for football fans.”
Premium+ Connections
Premium

RISK

 
Premium

GammaStack

 
 
Premium

Imagine Live

 
Premium

Lynon

 
Premium

Galaxsys

 
Premium

PIN-UP Partners

 
Premium

1xBet Partners

 
Premium

Sport Generate

 
Premium

Revsharks

 
Premium

Digitain

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...