EveryMatrix acquires Leapbit to boost retail sports offering

EveryMatrix hopes the merger with Leapbit will improve its sports betting product, OddsMatrix, citing an “advanced and proven retail offering” provided by the developer. 

EveryMatrix is aiming to elevate its OddsMatrix platform to an omnichannel iGaming solution, integrating Leapbit’s software solution, virtual horseracing and lottery game products.

Leapbit has had experience supplying technology solutions since 2018, with a number of its core team members learning their trade from Romanian bookmaker Superbet. 

The merger sees Leapbit’s development team join forces with OddsMatrix in Zagreb, Croatia.

Ebbe Groes, EveryMatrix CEO, said: “OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity. 

“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.” 

Co-Founder and CEO of Leapbit, Bozo Kekez, added: “We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome.  

“The team is eager to rejoin a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space.” 

OddsMatrix reached €100m ($107.8m) in total bets placed for Q4 2021; with this new acquisition, it’s clear the supplier is looking to diversify its offering.

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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