EveryMatrix hopes the merger with Leapbit will improve its sports betting product, OddsMatrix, citing an “advanced and proven retail offering” provided by the developer.
EveryMatrix is aiming to elevate its OddsMatrix platform to an omnichannel iGaming solution, integrating Leapbit’s software solution, virtual horseracing and lottery game products.
Leapbit has had experience supplying technology solutions since 2018, with a number of its core team members learning their trade from Romanian bookmaker Superbet.
The merger sees Leapbit’s development team join forces with OddsMatrix in Zagreb, Croatia.
Ebbe Groes, EveryMatrix CEO, said: “OddsMatrix is one of the company's three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity.
“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”
Co-Founder and CEO of Leapbit, Bozo Kekez, added: “We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we've done a lot of work in a short time frame and couldn't be prouder of this outcome.
“The team is eager to rejoin a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space.”
OddsMatrix reached €100m ($107.8m) in total bets placed for Q4 2021; with this new acquisition, it’s clear the supplier is looking to diversify its offering.
