The Lush loyalty platform provides casino operators with the opportunity to increase customer engagement through customisable games, promotions and offers. Operators can tailor a range of branding, multipliers and specifiable promotions via the secure Lush web app.
Passport will also install dedicated kiosks at the Cahuilla, where players can access features including “club enrolment, card reprints, dynamic games and offers.”
Passport Principal Consultant of Digital Wallet, Loyalty & Innovation Diallo Gordon said: "Cahuilla is not only getting a robust loyalty platform to engage patrons, but an HTML5 cloud-based solution built on security, flexibility and open architecture in mind.
"We are very excited to partner with Cahuilla, and look forward to a long and substantive relationship built on service, delivering great customer experiences and high-performance results."
Customers will have the opportunity to redeem points instantly for rewards, including gift cards and merchandise, through the ‘Earn and Shop’ redemption portal. Operators have full customisation options for these gift rewards.
Passport Technology CEO Cleve Tzung said: "We designed Lush to be easy for the casino operator to customise with many tools and features, to heighten patron engagement and rewards. A more engaged customer is a more loyal customer. Lush is a good example of how Passport is developing products that take key functions of a casino floor to higher levels of performance and value."
