Design Works Gaming signs content deal with 888casino

By Peter Lynch

Design Works Gaming (DWG) has signed a wide-reaching content deal with 888casino, with the latter initially launching DWG content on its UK site.

888casino now offers five DWG titles, including Armadillo Artie Gone Wild and Double Fancy 7s. Several more are expected to roll out over the next few months. The content is delivered via Light & Wonder’s OpenGaming platform.

Launched in 1997, 888casino was one of the UK’s first online casinos to hit the market.

“Adding 888 to our roster further validates DWG’s games as some of the highest performing in the industry,” said Design Works Gaming CEO Troy Zurawski.

“It's rare to find a team of people who prioritise precision and quality of content the way they do, so this partnership couldn’t be a better match for us. We're looking forward to what we can glean from their unique business strategies to bring the best to 888 players.”

888casino has now joined UK operators William Hill, Betfred, and Unibet in bringing DWG games to their customer base, with DWG noting that this latest deal marks the first step in a broader rollout of the studio’s games in other regulated markets where 888casino is active. This includes the US.

888casino VP B2C Casino Talya Benyamini commented: “We are so excited to partner with Design Works Gaming to continue to enhance the experience and product offer for our players. Content leadership is critical for our business, and we can’t wait to bring the incredible DWG content to our main markets around the world.”


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