FanDuel in sportsbook branding agreement with Boyd Gaming

By Gambling Insider

Flutter-owned sportsbook operator FanDuel Group has signed an agreement with Boyd Gaming, through which FanDuel will officially brand the Fremont Hotel Casino sportsbook.

As per the terms of the deal, the sportsbook will be rebranded as a FanDuel sportsbook and will post odds from the operator. Boyd will continue to manage the book’s betting operations.

Gaming and hospitality company Boyd, which owns 5% of FanDuel, operates sports betting at its 10 Las Vegas casino locations through its retail and mobile sports wagering division, Boyd Sports.

The two companies have an existing agreement, with FanDuel set to operate retail and mobile sports betting in Boyd casinos, in eight of the company’s nine licensed states by early next year.

Speaking to The Nevada Independent, Boyd VP of Corporate Communications David Strow said: “We believe the FanDuel Sportsbook would be a great addition to the Fremont and the downtown area.

“We look forward to sharing more details following the receipt of required regulatory approvals.”

FanDuel does not currently have approval to launch its own sports betting app in Nevada. However, this could come in the future, expected to be on the Nevada Gaming Control Board’s August agenda.

FanDuel operated daily fantasy sports contests in Nevada until October 2015, when the state determined that daily fantasy was a form of sports betting, putting an end to FanDuel’s operations in the absence of the required licence.

FanDuel currently operates sports betting in 15 of 30 regulated states, including Iowa, Michigan, Pennsylvania and New York.

Recently, FanDuel named Andrew Sneyd as its new Marketing EVP, as the company looked to optimise marketing functions across its portfolio of brands.

In his new role, Sneyd will oversee marketing in FanDuel’s sports betting, daily fantasy sports, casino, advance-deposit wagering, retail and free-to-play businesses.

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