Published
OnlineCasinoBingoMarketingIndustry

Playstudios expands partnership with IHG Hotels & Resorts for new reward offers

Playstudios has forged a new collaboration with IHG Hotels & Resorts to further expand its rewards offering.

playstudios ihg casinos resorts gambling insider web image

Playstudios has forged a new collaboration with IHG Hotels & Resorts to further expand its rewards offering.

Players can now exchange PlayAwards loyalty points earned during free gameplay for discounted stays across IHG’s entire portfolio.

This covers more than 6,000 hotel destinations worldwide, covering 17 brands such as InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Holiday Inn.

Specifically, Playstudios’ new rewards include 15% discounts for players when they book a stay at an IHG hotel, among other offers. However, players must also be a member of IHG’s One Rewards loyalty programme to redeem a discount.

“This is an unprecedented expansion, the largest in the history of our PlayAwards loyalty marketing platform, and we’re doing it with an amazing collaborator,” said Playstudios Founder, Chairman and CEO Andrew Pascal.

In recent months, Playstudios has collaborated with other companies to expand its rewards selection. These include a partnership with Big Bus Tours in June, offering players a chance to win discounted tickets for Las Vegas bus tours.

Meanwhile, May saw Playstudios add Lighthouse Immersive to its roster of rewards partners, specifically for an experience centred around famous Dutch painter Vincent van Gogh.

But regarding PlayAwards’ most recent addition, Pascal continued: “IHG Hotels & Resorts offers one of the most celebrated and diverse destination portfolios in the world.

“Giving our players the ability to use their PlayAwards points to create the getaway experience of their dreams is a gamechanger – pun intended.”

In other news, Playstudios recently reported $68.4m in second quarter revenue, down from $70.8m year-on-year.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine