Norsk Tipping promises change to television marketing

Norsk Tipping has promised to revise its television marketing in a bid to promote more responsible gambling.

norsk tipping norway gambling insider web image

The state-owned Norwegian operator has committed to reducing the visibility of “more aggressive” games, on television and in areas frequented by those who struggle with gambling.

Norway has one of Europe’s most restrictive gaming markets, with only two companies permitted to offer gambling: Norsk Rikstoto and Norsk Tipping.

As a result, the latter’s promise of change could have major impacts on citizens’ access to games of chance, or at the very least, gambling adverts. Tonje Sagstuen, Norsk Tipping’s Director of Communications, said: “Now we have to see what is sufficient for us.

“Norsk Tipping will work with measures that reduce how visible the more aggressive games are, where those who struggle with gambling like to play.”

Her comments came after the Discovery Network complied with an order from the Norwegian Media Authority, which was issued in April.

An investigation last year uncovered “massive and serious” breaches regarding foreign gambling ads on Discovery channels FEM, MAX, VOX and Eurosport Norway.

Consequently, Norway’s five largest TV distributors were told to remove the offending adverts. A follow up check was conducted this week, which found no extant violations.

Mari Velsand, the Media Authority’s Director, commented: “We found no violations, and the foreign advertising appears to have been removed. Much is now in place so that even the legal actors are able to curb marketing.”

However, according to the Norwegian Media Authority, Discovery believes its decision contravenes EEA law and has thus taken legal action.

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine