Norsk Tipping promises change to television marketing

Norsk Tipping has promised to revise its television marketing in a bid to promote more responsible gambling.

norsk tipping norway gambling insider web image

The state-owned Norwegian operator has committed to reducing the visibility of “more aggressive” games, on television and in areas frequented by those who struggle with gambling.

Norway has one of Europe’s most restrictive gaming markets, with only two companies permitted to offer gambling: Norsk Rikstoto and Norsk Tipping.

As a result, the latter’s promise of change could have major impacts on citizens’ access to games of chance, or at the very least, gambling adverts. Tonje Sagstuen, Norsk Tipping’s Director of Communications, said: “Now we have to see what is sufficient for us.

“Norsk Tipping will work with measures that reduce how visible the more aggressive games are, where those who struggle with gambling like to play.”

Her comments came after the Discovery Network complied with an order from the Norwegian Media Authority, which was issued in April.

An investigation last year uncovered “massive and serious” breaches regarding foreign gambling ads on Discovery channels FEM, MAX, VOX and Eurosport Norway.

Consequently, Norway’s five largest TV distributors were told to remove the offending adverts. A follow up check was conducted this week, which found no extant violations.

Mari Velsand, the Media Authority’s Director, commented: “We found no violations, and the foreign advertising appears to have been removed. Much is now in place so that even the legal actors are able to curb marketing.”

However, according to the Norwegian Media Authority, Discovery believes its decision contravenes EEA law and has thus taken legal action.

Premium+ Connections
Premium

Imagine Live

 
Premium

Revsharks

 
Premium

Galaxsys

 
 
Premium

Lynon

 
Premium

RISK

 
Premium

PIN-UP Partners

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...