Through the agreement, Present Creative will offer next-generation iLottery content to the longest-running lottery in the US. Present Creative will work with the Michigan Lottery to help attract and retain customers through offerings of original online Instant Game content.
“The agreement supports Present Creative’s entry into the iLottery market by combining EQL Games’ extensive lottery network and RGS technology with Present Creative’s years of developing real money gaming and casual gaming experiences,” a statement from the group read.
“Together the companies can bring a portfolio of high-quality creative new content to the innovation-hungry US iLottery market.”
Based in San Francisco with offices in Portland, Oregon, and Guadalajara, Present Creative has been developing casino and iGaming products for blue chip content distributors such as AGS, IGT, Green Jade Games, and Greentube, having previously built casual gaming products for groups such as BigFish, Disney Interactive, EA, GSN, Jam City, and Zynga.
Present Creative CEO Ben Sutherland commented: “This is an exciting time to be in the iLottery market and we appreciate EQL Games and Michigan Lottery’s recognition that we can deliver a balanced portfolio of classic game mechanics as well as some truly original ideas.
“iLottery is one of the most exciting sectors in online gaming because of its growth but more importantly because of its appetite for innovation. This opportunity is a perfect storm leveraging our decades of experience in making mobile-first games for various markets and demographics.”
