The partnership marks the first time the largest Dota 2 tournament will have the backing of a betting company.
The bookmaker will provide support for broadcasts of the Regional Qualifiers from 3-17 September, the Last Chance Qualifier from 8-12 October, and the Group Stage from 15-18 October.
“We are delighted that GG.Bet has become the first official betting partner for the first three stages of this year’s The International,” said PGL CEO Silviu Stroie.
“We’ve already been able to rely on them for quite some time now and the GG.Bet team has already proven just how much they bring to the table as a sponsor. It's great to be involved with a brand that knows esports entertainment inside out, as well as what huge events such as TI entail.”
GG.Bet will team up with brand ambassadors and esports influencers to create exclusive content about The International, such as reviews, predictions and video content.
GG.Bet CEO Dmitry Voshkarin commented: “Becoming the first betting partner of the first three stages of this year’s The International is an incredible opportunity for GG.Bet. We’ve come a long way with PGL and are delighted to take our collaboration to the next level.
“We will continue to organise unique shows, exciting contests, themed bonuses and prizes, and do everything else in our power to make sure every Dota 2 fan has an unforgettable time enjoying the tournament.”