After the announcement of the deal, Peter-Paul de Goeij, Managing Director of NOGA, said: "We are pleased that LiveScore Bet, as one of the early licensees in the Netherlands, has opted to join NOGA. LiveScore Bet is a very reputable operator in our industry, putting a safe and secure betting experience at the heart of their operation.
“We look forward to working with them and in so doing contribute positively to the policy objective of optimal consumer protection.”
Meanwhile, Monika Naydenova-Grue, Group Director of Regulatory Compliance at LiveScore Bet, further added: “We are pleased to announce our NOGA membership. NOGA has been at the forefront of industry efforts in the Netherlands to build a sustainable remote gaming framework for both operator and consumer, and with our international experience, we are convinced we can contribute to this even further.”
LiveScore Bet was among the first 11 operators in the Netherlands to be granted a licence under the Remote Gaming Act, which went live in April 2021.
Earlier this year, NOGA revealed that the expected increase in bettors in the country hadn’t happened since it launched its regulated market in late 2021. However, the trade association did note that more players were now gambling in a ‘safe and responsible environment,’ while visits to illegal gambling sites had dramatically decreased.
NOGA’s De Goeij commented on the market shift, saying: “It appears that the channelling of players towards the legal offer is well underway.
“We must, however, do everything in our power to keep the 78% of players who have already been channelled to the local licensed offer, and make the last 22% that still gamble illegally, choose licensed providers.”