Published
OnlineSports BettingIndustryPartnerships

FanDuel and Gaming Society team up in writing

FanDuel and Gaming Society have announced a new partnership that will see FanDuel sponsor Gaming Society’s NFL newsletter.

FanDuel

The publication is aimed at ‘responsibly onboarding women to the betting category’ as a priority – and is led by the organisations' respective CEOs, Amy Howe (FanDuel) and Jaymee Messler (Gaming Society).

The newsletter is distributed every Thursday and concentrates on the NFL on and off the field, as well as featuring an educational vertical called The Betting Academy – which will offer tips and explanations of the industry to betting customers.

Messler commented on the new partnership, saying: “At Gaming Society, we are continuing to expand content and engagement features for sports fans, and we are thrilled to partner with FanDuel with a shared goal of making sports betting more inclusive and welcoming to all sports fans and women fans in particular.

“Through our partnership, we will be able to reach and responsibly onboard new waves of fans to the betting industry.”

Meanwhile, Howe added: “FanDuel has driven great awareness among female sports fans – leading into this season, we found that nearly two-thirds of female NFL fans in live sportsbook states were aware of FanDuel.

“We are excited to be the first sports betting operator to partner with Gaming Society. FanDuel knows that women are sports fans, and we want to tap into already established communities that are seeking out sports betting content in environments that speak directly to them.”

FanDuel also recently announced it had gone live on day one of online sports betting in Kansas, following its legalisation in the state.

Premium+ Connections
Premium

Lynon

 
Premium

PIN-UP Partners

 
Premium

RISK

 
Premium

Sport Generate

 
Premium

Digitain

 
Premium

Galaxsys

 
 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium

1xBet Partners

 
Premium

GammaStack

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...