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BGC: Safer Gambling Week generated 30 million social media impressions

Safer Gambling Week 2022 may be over, but the industry will continue to raise awareness, declared Betting & Gaming Council (BGC) CEO Michael Dugher.

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The organisation has reflected on the impact of this year’s campaign, and in particular, the reach of messaging on social media.

According to the BGC, Safer Gambling Week 2022 broke previous records, generating nearly 30 million impressions on Twitter, Facebook and Instagram.

The event, which ran from 17 to 23 October, is organised by the Bingo Association, BGC and the British Amusement Catering Trade Association (BACTA).

Safer Gambling Week 2022 marked the campaign’s fifth instalment, which has continued to grow year-over-year.

The BGC cited data released following the week-long event that showed a 21% increase over 2021, when messaging was displayed on “major” social media platforms 25 million times.

Meanwhile, a number of high-profile figures backed this year’s event. Well-known faces from the world of British sport declared their support for Safer Gambling Week 2022, such as Harry Redknapp and John Hartson.

“The campaign has once again raised awareness about safer gambling and showcased increasingly popular safer gambling tools – like time-outs and deposit limits – that only exist in the regulated industry,” Dugher remarked.

However, the BGC boss said the industry’s commitment to safer gambling is “not just for one week,” but for “every week of the year.”

This and similar efforts would appear to be by and large working – or at least, may be helping to reduce problem gambling.

According to recent data from the Gambling Commission, the overall “headline problem gambling rate” remained “statistically stable” at 0.3% for the year to September 2022.

However, as discussed by the UK Addiction Treatment Group (UKAT), among those aged 16-24, 1.4% were classed as “problematic gamblers” – up from 0.4% in 2021.

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