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Japan: Bay City Ventures agrees deal with SB22

SB22 has agreed a new partnership with Japanese-based gaming firm Bay City Ventures.

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The deal will see Bay City Ventures provide distribution advisory and business development services while both will work together on expanding the VR22 application to other verticals.

The deal will expand SB22 into the Japanese market, and the supplier will offer its Fi22 and VR22 betting platforms as free-to-play at first, before using real money gaming once regulated. 

Vik Shrestha, SB22 CCO, said: "Bay City Ventures is an ideal strategic partner for SB22 as we look to offer a next-generation Free to Play engagement solution built on top of our enterprise platform. We are excited to tailor our solution for the Japanese market and expand internationally."

Joji Kokuryo, Managing Director of Bay City Ventures, commented further: "SB22 has proven their ability to develop innovative technology that places the user experience at the forefront.

"After receiving a demo of their tech at G2E Las Vegas, it was eye-opening to see the tremendous amount of potential the company has to offer globally and specifically in Japan."

Meanwhile, Steve Laity, VP of Strategy of SB22, added: "With the expected opening of integrated resorts in Japan, there is an incredible opportunity for operators to start building a valuable customer database and engage in meaningful ways.

"Additionally, using our GLI-certified Fi22 platform for free-to-play gaming will ensure a smooth transition to Real Money Gaming in the future."

Earlier this year, SB22 developed an app for the Apple Watch that allows bettors to place wagers via their wrists. 

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