Before every match, Flashscore will have a detailed analysis and preview of it, thereby helping its 100 million users have the most up-to-date information prior to the game – while also offering audio commentary of every match, too.
Alan Zaruba, Chief Content Officer at Livesport, the company behind Flashscore, said: "For Qatar, we plan to offer compelling statistical analysis with more than 20 data and stats visualisations, multimedia content with pre-and post-match statements from teams and fans directly from Qatar.
“As well as expert blogs, live audio commentary from all 64 matches and a recap video at the end of the day with the most important results and stats information.
"The great advantage for us is that we can share interesting news and stories from the world of sports from our 14 newsrooms and with all the context that our statistics provide worldwide.
“I believe that the synergy of sharing content between markets with different cultures, languages and customs, made possible by efficient technical support and editorial automation, will be a great benefit for our users.”
The news comes days ahead of kick-off, with several gambling companies offering deals to their customers. Incentive Games, along with bet365, have joined forces to launch ‘Tournament Predictor’, a free-to-play World Cup game offering a £1m ($1.2m) jackpot and £250,000 in guaranteed prizes.