Published
FinancialIndustryResponsible gambling

Lloyds Bank trials personalised monthly gambling spend limits

Customers of Lloyds Bank can now set personalised monthly limits on how much they spend each month on gambling using their debit card.

lloyds bank limit
Listen To Article

The bank confirmed the personalised limits is part of a trial, and is the first of its kind to be offered by a UK high street bank. Customers using the Lloyds Bank mobile app can set a monthly debit card gambling limit of any amount to the nearest whole pound, when spending online, in person or over the phone.

“For several years, we’ve helped our customers ‘turn off’’ gambling spend,” said Philip Robinson, Director, Personal Current Accounts at Lloyds Bank.

“Our newest feature lets customers set a personalised gambling spend limit, helping them better manage their money and establish boundaries around certain spending behaviour.”

According to research carried out by the bank, 50% of people would like banks to take further action to help prevent gambling harm. Monthly gambling limits was one of the most supported features among respondents.

GamCare CEO Anna Hemmings commented: “As many households are having to think more carefully about their budgets, the launch by Lloyds Bank of its new in-app gambling spend limit feature will give those most vulnerable to gambling harms an important means of controlling their gambling - and preventing harms from escalating. 

“This tool complements the range of existing support features that we can recommend to people reaching out for help.”

The monthly limit can be adjusted or removed at any time and will automatically roll on each month, until the limit is removed.

Lloyds Bank also allows customers to freeze gambling spend completely, a concept introduced in November 2019.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Crown Melbourne
Resorts World Las Vegas
Crown Melbourne
Global Gaming Women
Svenska Spel
Follow Us

Facing facts: FY revenue figures reflect a turbulent '24

Who soared high and who fell behind in 2024? Gambling Inside...

Taking stock: Moving through to Q2

Gambling Insider tracks online casino operator and supplier...

Preview: This year's Global Gaming Awards Asia-Pacific and Americas

It’s that time of year once again, as the Global Gaming Aw...

Costa Rica: Effective regulation is the industry's path forward

Gambling Insider Senior Staff Writer Beth Turner spoke with...

Preview: Global Gaming Awards Asia-Pacific 2025

The Global Gaming Awards Asia-Pacific’s highly anticipated...

Preview: SiGMA Manila 2025

The return of the Philippines’ annual summer gaming summit...

Company profile: Gameplay Interactive

A multi-currency & multilingual white-label and turnkey solu...

Company profile: Lynon

Expertise & commercial flexibilities: In the ever-changing l...