DraftKings and Churchill Downs combine for new horseracing deal

DraftKings and Churchill Downs have revealed the details behind a new multi-year partnership between the pair, which will see pari-mutuel wagering on horseracing become available to DraftKings’ customers.

DraftKings
Listen To Article

The new agreement will form the base for DraftKings’ new DK Horse product, which will see customers of the sports betting operator bet on horseracing using a new standalone app.

The US sportsbook giant is looking to launch DK Horse in time for the Kentucky Derby in May 2023, which will require customers to deposit funds into a separate account from the one reserved for other forms of sports betting offered by DraftKings. However, there are plans to integrate DK Horse with the rest of DraftKings’ product suite in the near future.

The app will go instantly live in the 21 states that DraftKings currently operates in, providing it satisfies all regulatory and legal requirements.

Jason Robins, DraftKings CEO and Chairman, commented on the deal: “We are excited to collaborate with Churchill Downs Incorporated, not only to give our existing customers an opportunity to engage with pari-mutuel horse wagering but also to acquire new customers efficiently during marquee horse racing moments.

“Due to the structure of the agreement, we expect this new product offering to be immediately profitable.”

Bill Carstanjen, CEO of Churchill Downs Incorporated, further added: “We believe the depth and quality of our online offering through TwinSpires is unmatched in horse racing.

“We are excited to establish this relationship with DraftKings and to deliver a full end-to-end white label ADW solution that will introduce their significant base of sports betting customers to horse racing wagering.”

Premium+ Connections
Premium

Digitain

 
Premium

1xBet Partners

 
Premium

PIN-UP Partners

 
Premium

Revsharks

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

Imagine Live

 
 
Premium

GammaStack

 
Premium

RISK

 
Premium

Lynon

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...