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DWG and DraftKings continue partnership for Michigan launch

Design Works Gaming (DWG) has officially launched its gaming portfolio in Michigan through its partnership with DraftKings.

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After receiving a licence to operate in the state in October 2021, DWG’s CEO Troy Zurawski said: “We’re serious about transforming online casino content in the US, and that means taking our games into all regulated jurisdictions across the country.”

DraftKings will now offer customers DWG games, such as Double Fancy 7s and 10X Fortune, via Light and Wonder’s open gaming platform.

Now that DWG has launched in the Canadian province, Zurawski added: “DraftKings is one of the initial innovators of the US interactive market, and they have carefully constructed a competitive, exciting ecosystem for their players.

“The fact that their team has prioritised bringing DWG titles to every market as fast as possible really speaks to the quality of our content and how it resonates with their players.”

Recently, DWG went live on Mr Green’s website in the UK, with Zurawski saying: “William Hill has been a proud champion of our games in the UK for a few years now, and we always wanted to explore ways to expand this high-performing relationship,”

Furthermore, DraftKings announced a deal with Churchill Downs, which will see it launch a new horseracing product, the DK Horse app.

The US sportsbook giant is looking to launch DK Horse in time for the Kentucky Derby in May 2023, which will require customers to deposit funds into a separate account from the one reserved for other forms of sports betting offered by DraftKings.

However, there are plans to integrate DK Horse with the rest of DraftKings’ product suite in the near future.


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