As part of the new team, George Goldhoff was named President of the casino and Mike Sampson was named General Manager, both of whom will start their new positions as soon as they are granted approval by New Jersey gambling regulators.
Goldhoff has previously led management teams at several hospitality venues, including The Rainbow Room and The Plaza Hotel in New York.
Jim Allen, Chairman of Hard Rock International, said of Goldhoff’s new position: “I’m confident George will continue to build on the incredible success we have achieved at Hard Rock Hotel and Casino Atlantic City.
“In just three years of rebranding our property in Cincinnati, he was able to make that casino the leader in the market, and I have every reason to believe he will lead our Atlantic City team into the next era with great success.”
Meanwhile, Sampson has experience working with Trump Entertainment Resorts and Seneca Gaming.
The Hard Rock Casino is among the biggest in Atlantic City and opened in 2018 on the site of former-President Donald Trump’s failed Taj Mahal casino.
In recent news, Hard Rock International raised over $1m for breast cancer research via its 23rd annual Pinktober campaign.
During October, Hard Rock Cafes, Hotels, Casinos and Rock Shops hosted fundraising efforts, including limited-edition menu items, specially designed merchandise, a songwriting contest and more.
Hard Rock has long since been a big contributor to charity causes, especially with its Pinktober campaign.