Lady Lucks signs new deal with Cbet

Lady Luck Games has signed a new partnership agreement with Cbet, expanding its presence in the LatAm region.

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As part of the deal, Cbet will now be able to offer its customers access to Lady Luck’s portfolio, including The Treasures of Tizoc, Mr Alchemister, Valholl: Wild Hammers, Beetle Bailey, Astro Anna and SpinJoy Society Megaways.

Mads Jørgensen, Co-Founder and CEO of LL Lucky Games AB, said: “Partnering with Cbet, a trusted and well-established brand, is another great step for our company. Cbet stands out from the crowd by offering a seamless, unique, and easy gambling experience. This collaboration will strengthen our presence in the LatAm markets.”

Meanwhile, Rebecca Sotomora, CCO of Cbet, added: “We are happy to welcome on board another young, creative, and innovative provider, which is Lady Luck Games. Their portfolio is exciting and diverse, and we are certain that it will meet our players' needs.”

The news comes following Lady Luck signing a new distribution agreement with Italian operator Microgame.

Lady Luck says Microgame has the biggest presence and distributary reach in the region, powering over 50 operators and their combined 130 brands. 

Jørgensen said: “Italy is the second-biggest market in Europe, and we are delighted to enter it with Microgame, who is the quintessential strategic Italian partner. This is a significant step for us and one of many more to come.”

Furthermore, Lady Luck also signed an aggregation agreement with Relax Gaming, and as part of the “Powered By Relax” programme, many of Lady Luck Games’ titles will be made available to operators through Relax Gaming’s distribution network. 

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