Through the deal, MrJack.Bet is present on the jersey sleeves of the club’s men’s and women’s teams. The club’s new premium sponsor was present for the first time in the 1-0 victory against Corinthians on Sunday.
Moreover, company branding will feature on the players’ training shirts, as well as on interview backdrops and signage in and around Bragantino’s stadium and training ground.
Also through the agreement, MrJack.Bet will have a box at Nabizao, the club’s home stadium, along with a digital presence in content produced for the official club channels of communication.
MrJack.Bet is quickly expanding across Brazil, investing heavily in content work with influencers. It has a partnership with Gremio Coach Renato Gaucho, is a sponsor of the broadcast of the 2023 Gaucho and Catarinense championships on TV Globo, and acquired a participation quota in the Brasileirao and Copa do Brazil 2023.
Elsewhere in Brazil, Kambi Group last month signed an online sportsbook agreement with Rei do Pitaco (RDP), a Brazilian daily fantasy sports operator. The multi-year partnership will enable RDP to leverage Kambi’s technology and services to launch a real-money online sportsbook in Brazil.
And in November 2022, Entain posted a report ahead of the 2022 FIFA World Cup in Qatar which revealed that Brazil’s fans are the most patriotic by betting statistics, with 50% of bettors in the country backing the national team to win the trophy. The prestigious prize, of course, went to Brazil’s fierce rivals Argentina.