AGCO lifts UFC betting ban in Ontario following new partnership

The UFC has had its betting ban by the Alcohol and Gaming Commission of Ontario (AGCO) lifted after the fighting company agreed a new deal with US Integrity.

OntarioGIUFC
Listen To Article

The deal will see US Integrity use its technology to identify and analyse unusual wagering activity, thereby assuaging any doubts held by the AGCO about the sport’s betting patterns. Furthermore, it will be applied to all of the UFC’s events – including its up-and-coming TV shows.

The UFC had originally been banned by the AGCO following suspicious betting patterns, with the regulator telling operators to stop accepting bets on the fighting competition.

However, the AGCO has now lifted the ban – meaning bettors in the Canadian province can place wagers on the fighting competition.

Riché T. McKnight, EVP & General Counsel of UFC, said of the ban being lifted: “Throughout this process, we have had productive discussions with the AGCO to address the concerns they expressed to their operators.

“We have made enhancements to our UFC Athlete Conduct Policy to more clearly express the prohibition against any UFC athlete from placing any wagers directly or through a third party on any UFC match, including placing wagers on themselves.”

Meanwhile, Matthew Holt, US Integrity’s CEO & Co-Founder, added: “US Integrity is proud to partner with UFC and assist as wagering on their events continues to rapidly grow across the regulated sports betting market.

“US Integrity’s mission is to provide best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at UFC as they work to improve their integrity policies and procedures.”

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine