PlayAGS extends partnership with Caesars Sportsbook & Casino

Per the updated deal, PlayAGS will provide the iGaming platform with a range of online game content, to grow the operator’s online gaming operations.  

PlayAGS SVP and General Manager of Interactive, Gary Hardy, said: “We are absolutely delighted to have the opportunity to deepen our relationship with Caesars, one of the world’s most high-profile casino brands.  

“Our growing portfolio of player-favorite game themes and track record of delivering consistent game performance should only help to further cement Caesars’ position as a leading operator in the North American RMG market.  

“Over the coming months, we look forward to expanding across more markets with one of the gaming industry’s preeminent brands.”   

Caesars Sportsbook & Casino players in New Jersey will also be given access to over 30 land-based slot games from PlayAGS’ interactive content library. These titles include Capital Gains, Rakin’ Bacon!, Gold Wins Deluxe and Tiger Lord.  

Caesars Digital SVP of iGaming Mathew Sunderland added: “AGS games are an exciting addition to our collection of online casino games. We anticipate this new content to be popular among our players given its successful track record for performing well both online and in brick-and-mortar casinos.”   

In September 2022, a proposed merger between PlayAGS and Inspired Entertainment fell through, after the former rejected a $370m bid from Inspired.  

The supplier’s rebuttal of this offer was followed by strong Q3 2022 results, in which its revenue from 16% year-on-year. For the quarter, PlayAGS equipment sales totalled $21.6m.  

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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