FinancialSports BettingIndustry

MeridianBet Group launches Empty Bet drive

The MeridianBet Group has launched Empty Bet, among other services, as it looks to carve out its own niche and strengthen its position in the sports betting market in the territories where it operates.

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The Empty Bet service allows users to submit their own original wager ideas, unlike standard bet builders that let users aggregate multiple picks from various events or markets within a game into one single bet.

MeridianBet's players can create the wager and place bets on it via online, desktop and mobile platforms, as well as through its global retail network of 735 stores spread across Europe, the Americas and Africa; provided it complies with legal, ethical and industry good practice standards.

As a result, clients can generate wagers that are not offered on traditional betting markets with a higher degree of customisation and by drawing on their own knowledge and ideas.

Meanwhile, MeridianBet and Nasdaq-listed Golden Matrix Group have agreed to a conditional definitive acquisition agreement as disclosed on 12 January 2023.

Golden Matrix Group has bought MeridianBet Group in a deal estimated to cost around $300m.

On that deal, Zoran Milosevic, CEO of MeridianBet Group, added: “Today marks a major milestone for MeridianBet Group and its employees.

“As a public company traded on Nasdaq, in synergy with Golden Matrix, we expect to set an industry standard when it comes to worldwide gaming platforms and to be in an even stronger position to deliver on our aggressive growth strategy and expand into new markets, including Brazil and the US.”

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