Napoleon is part of the Superbet Group, having been acquired by the pan-European company in 2021, with Bragg noting that it is the largest operator in the established Belgian market.
“It’s always exciting to go live in a new jurisdiction, and particularly so when it’s with a market leader like Napoleon Sports and Casino,” said Bragg Gaming Group President and COO Lara Falzon.
“We’re proud to continue to deliver on our new market expansion strategy, and it is a testament to the hard work of our teams and the quality of our product offering that we can align with so many at the forefront of the industry. I look forward to a fruitful relationship with Napoleon Sports and Casino as we roll out our exclusive content in Belgium.”
Referencing data from H2 Gambling Capital, Bragg noted that the online casino market in Belgium was estimated to be worth $395m in 2022.
Napoleon Sports and Casino CPO Philippe Joos commented: “Bragg’s reputation in iGaming is renowned and its provision goes from strength to strength, so this partnership is a natural fit for an innovative and forward-looking operator like Napoleon Sports and Casino.
“We are on a mission to provide our players with the most thrilling and responsible entertainment in a safe and protected environment. This collaboration fits perfectly with that goal as we’ll be able to provide titles that speak for themselves in terms of quality and we’re confident our players will see that too.”
Earlier this week, Bragg launched its new content and technology with DraftKings in New Jersey, noting that the launch further expands the reach of its proprietary content in the US, along with demonstrating continued progress for its expansion initiative in North America.