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Kindred continues funding for amateur French sports

Kindred sportsbook Unibet has revealed it will provide 400 amateur football and basketball teams with sporting equipment and kits during 2023.

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The program, which is titled #AuCoeurDuFootball becomes #AuCoeurDuSport – meaning ‘Sports at Heart’ – will see an average of €2,500 ($2,676) saved by every team through the scheme.

Adrien Julian, Head of Corporate Affairs France for Kindred Group, said: "Being at the heart of local communities, Kindred is a firm believer that grassroots sports plays a huge role in society.

“Given the lasting effects of the pandemic, which hit amateur clubs the hardest, it only makes sense to strengthen our commitment and extend our support beyond football.

"Unibet is proud to continue to equip thousands of athletes, men and women, throughout France. And as part of Kindred's wider Journey Towards Zero approach, all shirts will carry responsible gambling messages.”

Meanwhile, Laurent Latour, Secretary of FC Chancelade Marsac, added: "To date, between shirts, equipment and materials, we estimate that we have saved around EUR 3,500.

“This is clearly a huge budget for our club and allows us to have a quality outfit from Adidas. In addition to the kits, #AuCoeurDuSport has helped to bring people together: a photo shoot was organised to take part in the Unibet Awards, and meetings were organised with the other selected clubs in the operation."

Since Kindred started getting involved with amateur sports in France, it has given over 780 clubs similar support since 2019 – furthermore, the program’s registration deadline for basketball and football teams is on 28 February.

Elsewhere, Kindred recently revealed it generated £305m in total group revenue for Q4 2022.

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