As per the partnership, PA Betting Services will deliver racing data to Flutter’s brands, such as Paddy Power and FanDuel.
PA Betting Services is a global supplier of racing and sports betting data and analysis. It covers over 50,000 races per year, from both horses and greyhounds.
The company also covers horse meetings from both domestic and international territories. These include every meeting from the UK, Ireland, South Africa and Dubai, as well as selected meetings from the US, Australia and India.
Thanks to the multi-year deal, Flutter will have access to this data, as well as real-time news, multi-jurisdictional race previews and betting analysis.
Eugene Delaney, Director of PA Betting Services, said: “We are proud to play such an integral role for Flutter.
“We are excited to be extending our partnership with such an esteemed global brand that continues to see its coverage and demand grow, the PA Betting Services’ extensive range of services will continue to support this.”
Flutter is a global sports betting provider and parent company for several betting operators, such as Betfair, FanDuel, Paddy Power and Sportsbet.
These companies will also have access to data provided by the partnership with PA Betting Services.
Dan Barrett, Head of Commercial at Flutter Entertainment, said: “We are pleased to have renewed a long-term deal with PA Betting Services.
“PA Betting Services hold close relationships with racing’s global rights owners, and we value its extensive range and quality of racing coverage. We look forward to working together with PA Betting Services as we develop our racing products further.”
