Dazn Bet launched in 2022 and will now offer Playtech’s portfolio suite, which includes its casino RNG games, table games and live casino games.
The deal is already live in the UK, and the companies say that further markets will be coming later in 2023 – with expansions in Spain, Germany and Italy all earmarked.
Shimon Akad, COO of Playtech, said of the agreement: “At Playtech, we pride ourselves not only on retaining our longstanding industry partnerships but on building new ties and innovating with fresh, new and exciting brands. We are delighted to be working with Dazn Bet, a disruptor on the scene.
"We look forward to building on this momentum and finding new ways to work together as part of this exciting deal”.
Meanwhile, Mark Kemp, Dazn Bet CEO, added: “I am delighted to partner with the team at Playtech, adding additional new leading products to the brand and supporting our mission to create a new fun Dazn Bet sports betting experience.”
The news comes after Playtech announced it had invested C$12.25m (US$9.1m) in NorthStar Gaming, with the intention of growing NorthStar in the Canadian market.
Michael Moskowitz, CEO and a Founding Partner of NorthStar Gaming, said: “Playtech’s unparalleled expertise in the gaming industry will help NorthStar accelerate our growth and rapidly expand our user base.
"With the additional investment, we look forward to expanding our market share across Ontario, further enhancing our premium, content-driven experience for consumers.”