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Bakkt Theater goes live, formerly Zappos Theater

The newly named Planet Hollywood Resort & Casino venue launches on 24 March.

Bakkt Theater
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The live entertainment venue, previously known as the Zappos Theater, was originally opened in July 1976.

Neil Diamond was the first act to perform under the Zappos Theater name.

Through the partnership between Caesars Entertainment and Bakkt Holdings, the theatre was renamed Bakkt Theater.

Its first show will be Miranda Lambert: Velvet Rodeo The Las Vegas Residency.

Jason Gastwirth, President of Entertainment for Caesars Entertainment, said: "As we begin this new chapter as Bakkt Theater at Planet Hollywood Resort & Casino, we remain committed to creating an unforgettable live entertainment environment for our guests along with the best experience we can provide the artists who grace our stage.

"With world-class talent and unrivalled guest moments in mind, we look forward to building upon the venue's incredible legacy with our new brand partner and the exciting renovations that are underway."

This change coincides with a multi-million dollar renovation project at the venue.

Pending regulatory approval, customers at Caesars will also soon be able to redeem Bakkt Crypto Rewards through the Caesars Rewards loyalty scheme.

Mark Elliot, Chief Sales & Marketing Officer at Bakkt, said: "We're excited for the unveiling of this physical representation of our relationship with Caesars in Las Vegas later this month.

"The Bakkt Theater is one of the many ways our brand will be visible to Caesars customers as we work together to offer new cryptocurrency options, and we are proud that the Bakkt name will be attached to a premier live entertainment destination for millions of fans moving forward."


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