Published
Land-BasedCasinoIndustryPartnerships

Bakkt Theater goes live, formerly Zappos Theater

The newly named Planet Hollywood Resort & Casino venue launches on 24 March.

Bakkt Theater
Listen To Article

The live entertainment venue, previously known as the Zappos Theater, was originally opened in July 1976.

Neil Diamond was the first act to perform under the Zappos Theater name.

Through the partnership between Caesars Entertainment and Bakkt Holdings, the theatre was renamed Bakkt Theater.

Its first show will be Miranda Lambert: Velvet Rodeo The Las Vegas Residency.

Jason Gastwirth, President of Entertainment for Caesars Entertainment, said: "As we begin this new chapter as Bakkt Theater at Planet Hollywood Resort & Casino, we remain committed to creating an unforgettable live entertainment environment for our guests along with the best experience we can provide the artists who grace our stage.

"With world-class talent and unrivalled guest moments in mind, we look forward to building upon the venue's incredible legacy with our new brand partner and the exciting renovations that are underway."

This change coincides with a multi-million dollar renovation project at the venue.

Pending regulatory approval, customers at Caesars will also soon be able to redeem Bakkt Crypto Rewards through the Caesars Rewards loyalty scheme.

Mark Elliot, Chief Sales & Marketing Officer at Bakkt, said: "We're excited for the unveiling of this physical representation of our relationship with Caesars in Las Vegas later this month.

"The Bakkt Theater is one of the many ways our brand will be visible to Caesars customers as we work together to offer new cryptocurrency options, and we are proud that the Bakkt name will be attached to a premier live entertainment destination for millions of fans moving forward."


Casino News Sponsor
Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Star Sports Group
Hard Rock Hotel & Casino Tejon
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...