habanero_2019_46.jpg
habanero_2019_46.jpg
habanero_2019_46.jpg
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2019 AffiliateCon
NEWS 24 May 2016

Ladbrokes Coral would be placed third in UK online sports-betting market

By Priscillia Mudiaki
Ladbrokes Coral would be the third-biggest UK online sports-betting operator, in terms of traffic, should the merger be allowed to complete.

Based on last year’s traffic numbers, released by digital research firm SimilarWeb, Ladbrokes is the fourth most popular i-gaming site in the UK with 15.1 million average visits for 2015, up 18%, and by combining mobile and desktop traffic with Coral, the new company would gain 22.4 million average monthly online visits.

However, this figure still pales in comparison with the top leaders in the industry.

Bet365 topped the table by achieving an average of 38.1 million visits a month and second-placed William Hill had an average 23.3 million monthly visits to its site each month.

Bet365 and Sky Bet ranked highest for keyword search visits in 2015 with 9.1 million and 6.1 million searches respectively.

The study also highlights that mobile engagement has been increasing.



The Competition and Markets Authority announced last week that Ladbrokes and Coral could be forced to sell between 350 and 400 betting shops in order to secure their deal.
RELATED TAGS: Online | Sports Betting
DISCUSS THIS ARTICLE
44_2019_ganapati.gif
GI FRIDAY: WEEKLY NEWSLETTER
THE GI HUDDLE PODCAST
NEW! #006 - LISTEN NOW
Gaming Industry Conferences (22:37)
#005 - LISTEN NOW
The role of gambling media (27:11)
#004 - LISTEN NOW
What is the role of a Gambling regulator? (29:09)
#003
The Future of Gambling Sponsorship in Sport (30:50)
ANALYSIS
MUST READ
IN-DEPTH 12 November 2019
A stepping stone into the US market
READ MORE
PREMIUM CONNECTIONS