Betsson has partnered with Racing Club de Avellaneda football club for the upcoming 2023/2024 season.
The Betsson logo will feature on the back of the men's and women’s team shirts for both international and local matches.
Víctor Blanco, President of Racing Club, said of the deal: “Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance its brand promotion.
“Racing Club ensures extensive reach and visibility for some of the most influential brands in Latin America.”
Betsson Group CEO Jesper Svensson stated: “We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.”
Additionally, Ronni Hartvig, Chief Commercial Director Officer for Betsson Group, commented: “Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LatAm region and even more.”
The betting operator says it expects the deal to boost its presence and brand recognition in the LatAm market – with Hartvig further stating: “We are excited about the opportunities it will bring and we are thrilled to provide Racing fans with an unforgettable experience.”
The news comes shortly after Betsson was fined €2.5m ($2.7m) by the Finnish Police Board for advertising in Finland.