Paddy Power and Inspired extend partnership in new deal

The extension will see Inspired and Paddy Power’s deal stretch beyond its current 12-year mark.

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Inspired Entertainment has signed a long-term extension to its deal with Paddy Power.

The new agreement will see the deal run past the 12-year mark, with the former providing its content and solutions to Paddy Power.

Furthermore, as part of the deal, Inspired will provide its services and products to Paddy Power’s UK and Ireland network, including all its over 600 betting shops.

Brooks Pierce, President and CEO of Inspired, said of the deal: "We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years. We will continue to provide Paddy Power with our latest products and technology giving them the advantage of our leading content for their Virtual Sports offerings." 

Meanwhile, Vince Bateson, Head of Retail Gaming for Paddy Power, added: "We are pleased to extend our relationship with Inspired for Virtual Sports products in all our retail betting shops in the UK and Ireland.

“Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops."

The news comes shortly after Paddy Power also extended its decade-long agreement with Playtech, meaning Playtech remains the exclusive provider of Self Betting Terminals for Paddy Power’s machines in Ireland & the UK.

Shimon Akad, COO at Playtech, said: "Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them." 

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