Scientific Games has highlighted the impact of its new ‘second chance’ scratch card for the South Carolina Education Lottery (SCEL).
The new promotion, called ‘Lucky Day,’ launched in February and has seen 23,000 players enter more than 335,000 tickets online.
The deal applies to non-winning tickets of Wild Luck and Crazy Luck, allowing players to spin a digital wheel online for an opportunity to win $500.
Currently, the $1 Wild Luck product is performing 36% higher than any other game in the $1 SCEL, with the $2 Crazy Luck game 17% higher than all other $2 SCEL games.
Ammie Smith, Director of Product Development for the South Carolina Education Lottery, said: "By linking our physical scratch-off ticket to the digital second-chance opportunity, we're offering South Carolina players a unique omnichannel experience that they're enjoying, and it's driving sales."
Meanwhile, John Schulz, President of Americas and Global Instant Products for Scientific Games, added: "We are very pleased with the performance of VariPlay HD Games for our lottery customers overall, but the addition of one of our newest digital enhancements has truly made these $1 and $2 games big winners for the South Carolina Education Lottery in terms of sales performance.
“While these retail games were very strategically designed for SCEL's portfolio using Scientific Games' analytics and insights, players are responding to the simplicity of the Lucky Day digital enhancement."
