Incoming UK Lottery operator Allwyn has signed a partnership with the Peace Race, which is an under 23’s cycling tour.
The event includes teams from over 20 countries and takes place in the Czech Republic, with Allwyn now supporting the internal expansion of the tour through presence and resources.
Initially founded in 1948 to foster peace between countries in a post-WWII Europe, the race is now part of the Nations Cup – which is open to riders 23 and under – and takes place over four days, from 8-11 June 2023.
Pavel Turek, Allwyn’s Chief Global Brand, Corporate Communication and CSR Officer, commented on the deal: “We at Allwyn are looking forward to watching the events of this year’s Peace Race unfold.
“This is an extraordinary event taking place in the beautiful Jeseníky mountains with 22 national teams participating from around the world. The race has a rich history and is rightfully regarded as one of the most inclusive and prestigious cycling tours in the world.”
Meanwhile, Leopold König, Race Director of the Peace Race, added: "Every year, we see talented young competitors race here, who will soon find a place on the World Tour. Individual national teams send their best cyclists to the Peace Race. They are often on the rosters of teams from the elite division or belong under the wings of pro-continental teams.
“And everyone regularly praises the fact that the Jeseníky Mountains reveal the strengths of all riders. Without exaggeration, we can say that it is a race comparable to those somewhere in the Pyrenees or the Alps.“
