A new website from PowerPlay has been made available to players in Ontario, Canada.
Ice hockey, basketball, the NFL, Major League Baseball and European soccer, with a focus on the EPL, are the main sports covered by PowerPlay.
Additionally, there are video poker machines, table games and a live casino where players can talk to real dealers at any time.
Players in Ontario can now play live casino, slots or table games around the clock and bet on sports before or during games.
They can continue to access www.powerplay.com and a geolocation-based automated redirect will take them to the localised site based on their location. The Apple and Google Apps, which are both now available in their respective app stores, will also be available to players in Ontario.
Dean Serrao, PowerPlay CEO, said: "Our worldwide teams have been working around the clock to ensure players have the best possible site and the fact that players can now seamlessly access the platform across multiple localised instances will further enhance that experience.
"Canada has been a core market since our launch in 2018. Joining the regulated Ontario market represents a key milestone in the company's journey. I am proud of the continued solid commitment from all our staff for getting us to this point. We will be doing all that we can to provide a localised experience to all our players in Ontario."
Recently, Rivalry released its esports betting mobile app in Ontario targeting Millenials and Gen-Z.
The increase in esports betting in Ontario has prompted the release of the mobile application.
Since receiving its provincial operating permit in April 2022, Rivalry has experienced an average 15% month-over-month growth rate in esports betting.
