Yggdrasil appoints Mark McGinley as Chief Gaming Officer

He has 25+ years of experience in B2C and B2B gaming.

Mark McGinley has been named the Chief Gaming Officer of Yggdrasil.

McGinley has over 25 years of expertise in both B2C and B2B gaming, and his most recent position was CEO of FunFair Games.

Prior to that, he held the positions of Programme Director at RNG Foundry and Director of Game Studios at Entain. He was a member of the senior management group at RNG Foundry.

In addition to appointing a new Chief Gaming Officer, Yggdrasil is combining its Product & Programmes and Studio verticals into a single division called Gaming.

Björn Krantz, Yggdrasil CEO, said: “It is perfect timing for Mark to join and head up our new Gaming unit at Yggdrasil which will further strengthen our existing innovative and premium Global Roadmap Developments, as well as expand on the strategic product differentiation in tight collaboration with major industry operator partners.

“I welcome Mark to Yggdrasil and to our Senior Management team and very much look forward to working together to take our global growth ambitions to the next level.”

McGinley said: “I’m absolutely delighted to be joining such an ambitious and forward-thinking business as Yggdrasil. I see huge potential ahead of us and I’m very confident we can move the business forward to compete at the highest level in the iGaming space.

“I’m truly excited about my new position and to be part of the exciting growth journey Yggdrasil embarked on 10 years ago.” 

Recently, Yggdrasil unveiled a new Game Engagement Mechanic (GEM) in its latest release Ragnawolves WildEnergy.