BoyleSports and Air Dice sign new partnership

The deal will see Air Dice’s portfolio of games go live in the UK and Ireland through BoyleSports’ platform.

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The Air Dice Group, an iGaming developer that specialises in strategy games, has gone live with BoyleSports.

The deal will see Air Dice’s games portfolio become available to BoyleSports’ players in the UK and Ireland. The Finnish supplier also provides its services to Ladbrokes, Unibet and Napoleon Games.

Victor Borg Barthet, CEO of Air Dice MT, said: "We are delighted to provide and work with one of Ireland's and the United Kingdom's leading gaming brands in BoyleSports. We have long admired their brand values and focus on player-centricity to deliver the best experience possible.

“Our games portfolio includes games with exciting new mechanics, including Neon Shifter, Fruit Shifter and Chest Hunter, and many more shall be available to BoyleSports players. We are sure they will discover and enjoy our game suite."

Meanwhile, Steve Payne, Gaming Director of BoyleSports, added: "Air Dice has proven themselves to be a business that consistently puts player-centric user game experience at the heart of all the player touch points within the gaming ecosystem.

“In today's marketplace, players always look for engaging and different experiences, and we anticipate positive feedback from our players who will exclusively get to experience Air Dice content during the launch period in the United Kingdom and Republic of Ireland."

The Irish operator has been running since 1982 and is the country’s largest privately-owned bookmaker, with over 375 shops in the UK and Ireland.

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