The Professional Darts Corporation (PDC) World Series of Darts will host its inaugural Poland Darts Masters event next week, with Superbet as the title sponsor.
The 2023 Superbet Poland Darts Masters will run from 7-8 July, at the COS Torwar in Warsaw.
Superbet will have its logo on the players' clothing throughout the tournament, as well as branding present around the stage.
Matt Porter, PDC Chief Executive, said: "It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters.
"We've received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland."
Four of the competitors at the event will be representing Poland, including Krzysztof Ratajski, Krzysztof Kciuk, Radek Szaganski and one further qualifier from an event held on 1 July.
Other Central and Eastern European countries will also have players there, such as Karel Sedlacek and Adam Gawlas from Czechia, Boris Krcmar from Croatia and Nandor Major from Hungary.
Michael Smith, Michael van Gerwen, Gerwyn Price and Rob Cross, all former World Champions, will also participate alongside Dimitri Van den Bergh and Nathan Aspinall from the Premier League, Danny Noppert and Luke Humphries.
Lukasz Seweryniak, CEO of Superbet Poland, said: "We are delighted to be the title partner of the Superbet Poland Darts Masters – the first prestigious World Series of Darts event in our country.
"We want to support dynamically developing sports disciplines and help them gain fans' interest and popularity, and darts fits perfectly into our plans.
"This collaboration presents another proof that Superbet is seeking innovative solutions in both sponsorship and technological endeavours."
