Sportradar confirmed as official partner of South American Football Confederation

Following an extensive bidding and application process, Sportradar has been chosen to boost global accessibility and engagement of South American football.

conmebol
Listen To Article

The South American Football Confederation (Conmebol) has announced that Sportradar will be the exclusive global audio and video (AV) and betting data rights holder.

The multi-year exclusive agreement encompasses Conmebol Sudamericana, Conmebol Recopa, and both the men’s and women's tournaments at Conmebol Libertadores.

This will also mark the launch of domestic AV betting rights for Conmebol matches in the region.

José Astigarraga, Secretary General of Conmebol, said: “We are glad to strengthen the relationship with Sportradar, one of the best companies in terms of technological innovation and transparency in global sports betting.

“We are sure that the prestigious Conmebol club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football.”

Sportradar has worked with Conmebol since 2019, providing the confederations with compliance, risk and governance services.

Carsten Koerl, Global CEO of Sportradar, said: “We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America.

“Sportradar has more than 20 years’ experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help Conmebol expand its reach.

“South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement.”

This announcement comes only a few days after Sportradar held a webinar on the importance of paid socials, which explored the relationship between different platforms and fan engagement.


LATAM News Sponsor
Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...