Scientific Games has announced a new multi-year deal with Warner Brothers Discovery Global Themed Entertainment. The new partnership will see Scientific Games bring the Game of Thrones brand to digital and retail lottery games for the first time.
As part of this exclusive new partnership, Scientific Games will produce player experiences themed on the HBO show such as instant scratch games, fast play games and digital lottery games. These games are immediately available to US and international lotteries.
Warner Brothers has made moves in the gambling industry recently, having expanded its multi-year deal with Light & Wonder, with Willy Wonka: World of Wonka, being the first game to be released as part of the agreement.
Both Scientific Games and Warner Brothers will be looking to capitalise on the iconography of the series and hope the popularity of the series will translate to this new market.
Kyle Rogers, VP of North American Instant Products for Scientific Games, said, "Our global teams are ecstatic to add a powerful brand Game of Thrones to our licensed properties portfolio. Game of Thrones is already a proven property in the gaming and social gaming sectors.
“There is so much iconography associated with the TV series that it works creatively with our omnichannel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched Game of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery."
Scientific Games has experienced positive results this year, having reported a 36% increase in its South Carolina Lottery Promotion.
