Published
OnlineMarketingPartnershipsSlots

Incentive Games and bet365 launch collaborative game: Unleash A Mercenary

The free-to-play casino game works as a sister game to slot title Mercenary X, offering free spins and other rewards.

resize3 min
Listen To Article

Incentive Games and bet365 have released a collaborative title, Unleash A Mercenary, a free-to-play casino game.

The game is based on the design of Mercenary X, an exclusive bet365 title developed with No Limit City’s xWays, xNudge, and xSplit mechanics.

John Gordon, CEO and Founder of Incentive Games, said: “This is one of those historic moments where everyone will remember where they were when bet365 launched Unleash A Mercenary… I was playing chess in Ibiza.

“Harnessing the sublime graphics from Mercenary X takes this game to the next level.

“Coupled with our world-class user segmentation and data analysis, Unleash A Mercenary really is a game-changer.”

This isn't the first game released between the two companies either, with the 6 Horses Challenge launched for Royal Ascot back in June.

Unleash A Mercenary will feature exclusive bonus features in the form of a weekly game grid game, which gives players the chance to win free spins and other rewards.

During the promotion, players will be able to reveal three tiles each day from 17:00 local time and the free spins can be used on Mercenary X, the sister game.

The game has also been licensed for use in more than 130 countries on launch,

A spokesperson from bet365 said: “The release of Mercenary X in December 2022 allowed us to elevate our in-house Games product, enhancing our ‘Originals’ brand.

“Now we’re able to do the same for our customers in the form of Unleash A Mercenary, our latest free-to-play offering to all new and eligible customers.

“We’re delighted to once again partner with Incentive Games, and hope that Unleash A Mercenary unleashes an amazing gaming experience for our players.”

The release of Unleash A Mercenary comes only a month after bet365 launched in its fifth US state, where it has also signed a multi-year partnership with riverboat casino, Casino Queen Marquette.

Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Aristocrat Gaming
Resorts World Las Vegas
Star Sports Group
GGA: EMEA 2025 Shortlist
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...