Nye Expekt announced as the new sponsor of the Danish Football League

The 3F Superliga is Denmark’s premier football league.

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LeoVegas Group’s Danish sports betting brand, Nye Expekt, has struck a sponsorship deal with Denmark's 3F Superliga. This will make Nye Expekt the official betting partner of the Danish Football League.

The 3F Superliga is Denmark’s premier football league. This partnership will aim to increase brand visibility and market share in Denmark.

Nye Expekt was relaunched in Denmark in May, following a 10-year absence from the Danish market. The Danish 3F is second in UEFA’s ranking of domestic leagues in the Nordics.

As part of the deal, Nye Expekt will be advertised through: TV commercials during football matches, logo displays on 3D carpets and on the 3F Superliga’s website and social media channels.

The partnership will also allow Nye Expekt to provide a new and engaging betting experience to Danish sports fans and bettors.

Gustaf Hagman, LeoVegas Group CEO, stated: ”I am thrilled that Nye Expekt continues to reclaim its former market-leading position in the Danish market.

“Through our sponsorship with the Danish 3F Superliga, we ensure that all sports enthusiasts in Denmark know where to find the best live odds and combinations to add extra layers of thrill to their sports experience — regardless of the sport.”

Claus Thomsen, CEO of the Danish League, said: “We are happy to have an official betting partner for the 3F Superliga.

"There are many sports betting providers who rely on Denmark’s best football league and therefore it is really important for us to have an official partner who will support and contribute to the 3F Superliga.”

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