IGT expands presence in Wisconsin through new St. Croix deal

As part of IGT’s new deal in Wisconsin, IGT will see its PlaySports kiosks placed in the St. Croix casinos’ retail sportsbooks.

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IGT plans to extend its sports betting operations in Wisconsin through its new deal with the St. Croix Chippewa Indians.

The agreement will see IGT’s PlaySports platform power the retail arm of St. Croix Casino in Turtle Lake, St. Croix Casino in Danbury and the St Croix Casino in Hertel.

Furthermore, each venue will also feature IGT PlaySports’ QuickBet Kiosks.

Loren Benjamin, St. Croix Casino General Manager, said: "Our agreement with IGT will enable us to wow our guests with localized betting offers and first-rate player experiences at our sportsbooks and grow excitement at The Book and the Red Zone.

"Sports betting has ushered in new energy and visitation to our casinos, and we look forward to elevating and evolving that success with IGT's proven technology and experienced team."

Meanwhile, Joe Asher, IGT President of Sports Betting, added: "As a trusted sports betting partner in Wisconsin and beyond, IGT PlaySports looks forward to helping St. Croix Casinos scale their player engagement and sportsbooks' profitability with our technology and services.

"Through our proven PlaySports solution, IGT delivers on what today's sports fans value most in a sportsbook: choice, convenience, and reliable and intuitive technology."

Last month, IGT announced that it is conducting a strategic review of its Global Gaming and PlayDigital assets, with Deutsche Bank handling the process.

The review is likely to end in the sale of the brands, with Sidley Austin and White & Case acting as legal counsel for the process.


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