Upkeeping responsible gambling duties: bet365 extends partnership with Rightlander

Rightlander provides technology to make sure operators are meeting regulations and keeping up with responsible gaming standards.

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Operator bet365 has announced the extension of its partnership with Rightlander, a technology company that assists operators in meeting their regulatory obligations and promoting responsible gambling.

The Rightlander platform offers technology that is designed to facilitate compliance with evolving gambling regulations.

The extended partnership is to maintain and further strengthen bet365’s compliance infrastructure, as well as leading by example in the gaming industry with regard to responsible gambling and abiding by regulations.

A spokesperson from bet365 commented: "We are excited to renew our contract with Rightlander. Its comprehensive compliance solution has become an integral part of our affiliate program. 

“The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers."

Rightlander's Head of Customer Success, Nicole Mitton, said: "We're delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements."

Another company that has recently extended its relationship with bet365 is Inspired Entertainment

The operator also released a free football fantasy game with Scout Gaming Group, as well as launching a collaborative game called ‘Unleash A Mercenary’ with Incentive Games.

Incentive Games also teamed up with bet365 to launch a free-to-play horseracing game called ‘6 Horses Challenge’.

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