Online casino PlayOJO has launched its live casino show featuring the Live Roulette table on British television.
The show premiered on 8 August on Channel 5, inviting viewers to engage in a real-time stream of PlayOJO's Live Roulette table, with winning participants showcased on screen.
The hosts of the show are Kellie Gnauk, known for her role in the West End musical "Bat out of Hell" and David Butler, a TV presenter associated with Paris St Germain FC.
Running every night from 1am to 3am, the show presents a range of PlayOJO content to viewers. PlayOJO, hailing from the global entertainment brand SkillOnNet, collaborated with London-based media agency All Response Media and Channel 5.
The show's creation also involved the French TV production company FruitSalad.The live roulette table featured is provided by Pragmatic Live.
The introduction of the PlayOJO Live Casino Show follows its 'It's Alive' integrated marketing campaign, which aims to raise awareness about PlayOJO's live casino product.PlayOJO's live casino offering includes an array of table game variations and game shows like Crazy Time, Monopoly Live and Mega Wheel.
Andrew Steddy, Head of Global Product Marketing at PlayOJO, said: “A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be the first choice for players looking for an online live casino experience.
“It’s another great project from the PlayOJO team and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the Live game, and All Response Media and Channel 5 for their work putting the opportunity and deal together.”
