7777 Gaming, a B2B iGaming provider, has partnered with SBbet to go live in Montenegro.
From the 7777 Gaming portfolio, 100+ of the casino games have been certified by the Bulgarian Institute of Metrology (BIM), making them licensed for use in the Bulgarian and Montenegrin markets.
These titles include Sea of Treasures, Jinn, Greenhats' Jackpot, Fortunes of Rome, Cash 100, Club Mr. Luck and Zeus Quest, which will be available through the SBbet casino platforms.
Alongside its online casino, SBbet also operates as a retail brand across Montenegrin sports betting shops.
Asya Raykova, 7777 Gaming Account Manager, said: “SBbet is a highly-regarded online sportsbook with an impressive history of providing their customers with top-of-the-line services.
“Montenegro is an exciting new market for us, and we're thrilled that SBbet will be the gateway for our games to reach their huge audience.
“We're looking forward to working together, and with the support of their community, we believe this partnership will be very successful.”
The partnership was founded when SBbet won a promotion at the 7777 Gaming stand during ICE London 2023.
Marko Bošković, SBbet Head Of Online Gaming, said: “As a leading online operator, we're always looking for ways to provide a more engaging and immersive experience for our players.
“We found in 7777 Gaming a trusted partner with a bright vision for what the new generation of casino players needs and requires — a fun, entertaining, and unique experience.
“We're starting with a great promotion we won at ICE London this year, and we believe this is only just the beginning of a successful partnership between both companies.”
This deal marks another expansion in the Balkans by the company, following an announcement that 7777 Gaming would go live in Romania through NetBet.
