Xtremepush, an international omnichannel customer engagement and customer data platform (CDP), has completed its acquisition of Thunderbite.
The acquisition will allow Xtremepush to integrate gamification and loyalty programmes from Thunderbite into its own products.
At the time of the deal, Thunderbite oversees the loyalty campaigns for 100+ global brands, across free-to-play and pay-to-play games.
The company has a range of customer retention, VIP Clubs and reactivation strategies.
Tommy Kearns, Xtremepush CEO and Co-Founder, said: “We are excited about the future and the endless possibilities this acquisition brings to the industry.
“The unified solution of Xtremepush and Thunderbite offers 1:1 player experiences, straight out of the box, saving time and enhancing the user experience.
“Combining Thunderbite's gamification expertise with real-time data from Xtremepush, as well as our AI and omnichannel activation, we can deliver performing, personalised acquisition and retention strategies for clients.”
These products will serve the sports betting and iGaming industry that Xtremepush deals in, as well as its eCommerce, publishing and financial verticals.
All employees from Thunderbite will transition across to Xtremepush to continue developing their products.
John Smith, Thunderbite Co-Founder, said: “We are stronger than ever before, and this exciting development sets us apart from our competitors.
“This is a significant milestone, not only for Xtremepush and for Thunderbite, but for the iGaming sector and other industry sectors invested in personalised digital marketing.”
Elsewhere in the gaming sector, the Betting and Gaming Council unveils new advertising measures regarding under-18's.
