BetRivers and PlaySugarHouse, operated by Rush Street Interactive (RSI), will launch the Prop Central platform.
This will collate multiple player prop wagering options in one centralised location, as opposed to being spread across the different sports markets.
The Prop Central will gather prop wagers from most major sports, including football, soccer, basketball and hockey.
Richard Schwartz, RSI CEO, said: "With the popularity of props betting, we created Prop Central to give RSI's bettors an easier way to navigate and wager on props.
"Additionally, Prop Central will provide bettors with continuous pregame and live updates on wagering choices, which will make watching their favorite players and sports even more engaging for our bettors this season."
The Prop Central idea was initially mentioned in the RSI Q2 2023 reports, where it was highlighted as an upcoming release.
Schwartz said: “We continue to add features to encourage more parlay and profit.
“For instance, during the second quarter we aggregated player props by league into distinct listed views, providing easier findability and more prominently showcasing prop back types.
“The impact has been immediate.”
As well as centralising prop wagers for increased accessibility, RSI also explained that its Squares product had converted straight wagers into increased props and parlays wagering.
Schwartz continued: “Baseball profits this year in the second quarter were up more than 60% compared to a year ago.
“We are very excited with this addition and other merchandising improvements we’re planning to release heading into the NFL NCAA football seasons.”
