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Grosvenor Casino uses AI to render football shirts, inspired by Gucci and other fashion brands

With the Premier League season underway, Grosvenor Casinos has taken the chance to imagine how football kits could look if designed by famous fashion houses.

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Grosvenor Casinos has used AI to create a line of football shirts in the style of several famous fashion brands, including Gucci and Versace.

This creative initiative has no doubt been inspired by some of the reception to the team shirts revealed for the 2023/24 Premier League season.

One of the most controversial proved to be the Arsenal 23/24 Away kit, which was revealed earlier this summer.

On the release, the Arsenal Media account said: “The design features fluid black lines inspired by the map of Islington, and represents the journeys supporters make out of the club’s home borough for away days on the road.

“A fresh, shock-yellow base colour is complemented by light blue accents that feature on the collars and sleeves.”

Another kit that received some criticism was the Manchester United 23/24 Away kit, which was designed alongside Adidas.

The AI football shirts as imagined by top fashion houses. (From top left to right) Versace, Armani, Louis Vuitton, Prada (Lower row) Chanel, Burberry, Gucci

Inigo Turner, Adidas Design Director, said: “We’re incredibly excited to return to a design that is fundamental to the heritage of this great club.

“Vertical stripes are in the DNA of Manchester United and we hope this bold new look captures the imaginations of fans as they travel the globe supporting the team.

“We have intentionally taken cues from the city itself, to provide both the players and travelling fans with a piece of home, wherever they are wearing it.”

In anticipation of the Premier League, Grosvenor Casinos also launched a fantasy football game with 20Shots.

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