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NeoGames Studio launches games in Canada through Atlantic Lottery

The launch of its eInstant portfolio of games in Canada marks NeoGames strengthening its foothold in the country.

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NeoGames, partnered with Pollard Banknote to create NeoPollard Interactive, has released its library of eInstant games in Canada with Atlantic Lottery (AL).

The games from NeoGames Studio will be available for players through the AL website, as part of the first digital content partnership from NeoGames in Canada.

Hili Shakked, NeoGames Studio Managing Director, said: “We are excited to announce the launch of NeoGames Studio’s premium eInstant titles with the Atlantic Lottery.

“The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers.

“It is a partnership designed to help AL maximise profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience.”

The eInstant games available on the AL platform from NeoGames includes Queen of Diamonds, Fortunes of Cleopatra, Underwater Treasures and Mayan Saga.

Robert Lalonde, Atlantic Lottery Director of iGaming, said: “AL is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada.

“Through this partnership, we will aim to expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling.”

In addition, AL and NeoGames have stated that they will work together in collaboration to build a roadmap for future game releases.

Although it's not just Canada that the company has its sights set on, and NeoGames also expanded into five European markets through LEIA earlier this summer.

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